Do candidates value citizen engagement?

What is the role of citizen engagement on digital campaigns? Jennifer Stromer-Galley and I analyzed how Donald Trump and Hillary Clinton used “calls to action” on social media to mobilize supporters during the primaries and the surfacing stage of the presidential race. The piece was published on the Illuminating 2016 blog.

Unsurprisingly, Donald Trump does not value his supporters as much as Clinton does.

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